Feature · SMS Channel

SMS Agent

CloseReply's SMS Agent handles inbound texts to your business number — qualifying leads, answering questions, and keeping the conversation going, exactly like a human rep would.

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Available on the Growth plan ($299/mo) and above.

How the SMS Agent Works

1. Connect your Twilio business number

The SMS Agent works with your existing Twilio number, so texts still come to the number your customers already have.

2. A lead texts in — the AI reads it

Every inbound text is picked up instantly and read by the AI, day or night.

3. It qualifies the lead and answers questions

The agent keeps the conversation going like a human rep would — asking the right questions and answering theirs.

4. It replies short and natural

Replies stay under 160 characters where possible, so they read like a real text, not a wall of copy.

5. Everything logs to your dashboard in real time

The full conversation history is saved to your dashboard as it happens, so nothing gets lost.

Why It Matters

A large share of local-business leads now arrive by text — and texters expect an answer in minutes, not hours. A missed or slow text is a lead quietly choosing whoever replied first.

The SMS Agent makes sure that's always you. It answers inbound texts around the clock, qualifies the lead, and keeps the thread alive until you're ready to take over — no rep sitting by the phone required.

Because 78% of buyers go with whoever responds first, being instant on SMS turns texts you're already receiving into booked jobs instead of missed opportunities.

Frequently Asked Questions

Which plan includes the SMS Agent?

The SMS Agent is available on the Growth plan ($299/month) and above. It is not included on the Starter plan.

Do I need a special phone number?

No — the SMS Agent works with your existing Twilio business number, so customers keep texting the number they already know.

Does it keep a record of texts?

Yes. Every SMS conversation is logged to your dashboard in real time with full history.

Can it handle email too?

Email and SMS are separate channels. The Email Agent handles inbound email (included on every plan); the SMS Agent handles inbound text on Growth and above. Many businesses run both.

Try CloseReply Free for 7 Days

Turn every inbound text into a qualified lead. Start your 7-day free trial — the SMS Agent is included on Growth and above.

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Last updated: July 2026.